Montferrand Sports Association (omnisports)
The ASM Omnisports or Montferrand Sports Association is an omnisports club based in Clermont-Ferrand. It is mainly known for its rugby section, ASM Clermont Auvergne, playing in the first division of the French Championship (Top 14) but also in the past for its basketball section, which was part of the elite of French basketball after the war.
It is a member of the French Federation of Sports Clubs (FFCO).
From AS Michelin to AS Montferrandaise
When, in 1911, the ASM was created by Marcel Michelin, these three letters stood for Michelin Sports Association, named after the famous factory. The club was declared to the prefecture of Puy-de-Dôme on May 10, 1912 and was approved by the Ministry of War on July 29 of the same year. Its initial purpose was to occupy and entertain the workers of Édouard Michelin's company during their free time. The club's licensees also wear the colors of the automotive supplier, blue and yellow, themselves borrowed from the historic coat of arms of Montferrand.
But the Union of French Athletic Sports Societies prohibits sports clubs from including in their name a trademark of an industrial or commercial firm or the name of the founder which has become a trademark. Thus, in 1922, the club was forced to change its name. Marcel Michelin wishing to keep the initials ASM, the new name will henceforth be Montferrand Sports Association, based in Montferrand - one of the districts of the Auvergne capital and former town attached in 1630 to Clermont to form Clermont-Ferrand. It is in this district that most of the club's facilities are located, and above all the Marcel-Michelin Stadium.
List of Presidents
Marcel Michelin, founding president of AS Montferrandaise, president from 1911 to 1945.
Jacques Hauvette, from 1945 to 1951.
Emile Bertrand, from 1951 to 1964.
Henry Franck, from 1964 to 1985.
Roger David, from 1985 to 1996.
Jacques Champay, from 1996 to 2012.
Pascal Thibault since 2012.
The ASM crests from 1925 to the present day
From left to right, the very first crest (1925), 1930s and following, that of the ASM omnisports - including rugby - since 1970 and that of the rugby section, namely ASM Clermont Auvergne since 2004.
Coaches of the football section
1965-1984: Jules Sbroglia
????-???? : Claude Dubaële
The club has remained an all-sports club and today has 16 sections. All activities combined, the club has won more than three thousand titles and has more than four thousand members. The club manages sports facilities in the Clermont district of La Gauthière.
Basketball - see articles men's section and women's section
Weightlifting / Bodybuilding
Multisport (introduction to sport for the youngest through fun activities)
Rugby Union - see articles ASM Clermont Auvergne and ASM Romagnat women's rugby
Notes and References
Sport portal Clermont-Ferrand portal