Honda Motor Company, Limited (本田技研 工業, Honda Giken Kógjó Kabusikigaisa, ‘Honda Research and Manufacturing Co.’) is a Tokyo-based multinational company.
Founded in September 1948, Honda Motor Co. Ltd. has been known from the first minute for its exceptional engineering performance. Over the next 50 years, it has added values such as social responsibility and environmental protection. Today, it has grown into a global company employing more than 150,000 people, with more than 110 production and development units in 34 countries. In the fiscal year ended March 31, 2002, Honda sold 8 million motorcycles, 4.4 million machines and 2.9 million cars.
Since 1977, Japan has not been Honda's largest automotive market. This award goes to the United States, where nearly 1.25 million Honda cars are sold each year. Japan is only the brand’s second largest market, followed by Europe: Germany and England are the most important national markets on the continent, with nearly 60-60,000 cars sold and Italy 40,000.
Honda makes a lot of things, from small machines to turboprop engines used in experimental aircraft; its engines are available in most countries around the world. Honda's name is associated with the experimental electric motors that drove the world's first nickel-metal hydride battery-powered car, the EV PLUS. The winner of the 2,000-mile race for solar-powered vehicles in Australia used the energy of the day in a car dubbed The Dream.
The history of Honda Motor began in the mid-20th century. The first Honda appeared sixty years after the world’s first engine appeared in 1886, but today Honda has grown into a global company that follows the philosophy of localization-based globalization. The approach, called Honda mode by former company president Kavamoto Nobuhiko, has taken root in every corner of the world.
At the same time, Honda was the first to gain a reputation for its motorcycles. To this day, it manufactures the world’s largest-produced vehicle, the four-stroke, 50cc Cub C100 motorcycle. The two-wheeler, manufactured continuously since 1958 and advertised in the United States with the slogan “You can meet the sweetest people in Honda,” has forever changed people’s perception of motorcycling. The Cub C100 has sold more than 26 million units, surpassing both the Volkswagen Bogar (about 20 million units) and the Ford T-model (16.5 million). The number of Cub C100s sold is growing by three million a year, so you hardly have to fear deprivation. To date, Honda has produced a total of 100 million motorcycles.
Linking the word Honda and Motor at first was intentional.
The roots of Honda Motor can be traced back to the 1930s, when Honda Szóicsiró, a heavy industry company in Tókai Szeiki Júogógjó Kabusikigaisa, began manufacturing die-cast piston rings. The castings were brittle and broke, so Honda started studying metallurgy on an evening course until she was successful. His tiny company survived the post-war economic collapse. As a prosperous company, it took part in Japan’s resurrection and built its reputation on motorcycle manufacturing that required perfectly crafted detail and balance. By the time the company began manufacturing cars, its engineers and dealers had many successes behind them. Honda motorcycles have proven their capabilities on the world’s racetracks