Graphic designer (profession)


August 19, 2022

In the Italian language the term graphic is sometimes confused and erroneously used interchangeably with other definitions. Generally, in fact, there is a tendency to associate the graphic designer with any of the professional figures in the visual communication sector, while in reality the definition originally concerned the technical staff who manage the printing machines in typography or lithography. It is therefore applied as a synonym of the English expression graphic designer or graphic designer and also technical, with which it designates a professional who mainly deals with creating visual objects, intended to be printed, published or transmitted through digital media in order to communicate. a message to the public in the simplest and most effective way, through text and images. The main responsibility of a graphic designer is to arrange the elements in the simplest and most functional way possible. He is also able to personally take on design and artistic direction responsibilities and to provide technical advice in all phases of the creation of a product. Graphic designers are professionals who work in multiple communication disciplines, often having skills in the field of photography, typography or web design. They can work in various environments: in professional studios, in advertising agencies, in the graphics offices of newspaper or magazine editorial offices, in publishing houses or within companies, or as freelancers, collaborating with agencies, companies or individual clients.


The work of the advertising graphic designer (sometimes called graphic designer) serves to improve the dissemination of knowledge and nowadays it is applied to the most varied fields of communication. For example, graphic designers create the products and elements that make up the identity of companies and companies (coordinated images, logos, trademarks, text, etc.), as well as create posters and billboards and packaging ( packaging of market products). There are other types of graphic designers, specialized in making products for publishing (creation, layout and design of books, magazines, catalogs, newspapers, brochures, etc.) and in the entertainment industry (novels, comics, headlines and queue in movies and TV shows etc.). Even the presentation of the news has often been improved by graphic designers: documentaries, news programs, periodicals, specialized magazines and textbooks today use the work of these professionals to communicate information and attract the interest of the public. Finally, in more recent times, with the advent of the world wide web and the development of new technologies, the technical and graphic design of websites or interactive interfaces and graphics, and in particular UI Designers, have acquired more and more importance. they work alongside web designers in order to make navigation easier and at the same time more interesting.


Origin of the term

The English term graphic design (the discipline in which a graphic designer works) was first used in 1922, in the essay New Kind of Printing Calls for New Design, written by the American illustrator William Addison Dwiggins. to define a series of artistic disciplines that focus on visual communication. The graphic designer is the one who works in the field of graphic design, making use in the first place of his visual and technical knowledge. The Graphic Design book by W.G. Raffe, published in 1927, is considered the first book to use this term in the title.

The second industrial revolution

The profession of graphic designer is considered by many to have been born in Europe (more likely in England and France) towards the end of the 19th and the beginning of the 20th century, during the second industrial revolution.