Impacto 2


May 17, 2022

NPO Radio 2 is a national radio station of the Dutch Public Broadcasting. The station primarily focuses on the target group aged 35 to 55, but is also well listened to by the target audiences Business-to-Business and messengers aged 25-55. It mainly broadcasts music from the 80s, 90s, 00s and 10s with additionally more recent Mega Top 30 hits, Dutch-language records and national or international golden oldies from the 60s and 70s. The following broadcasters broadcast on NPO Radio 2: AVROTROS, BNNVARA, EO, KRO-NCRV and PowNed. The news is provided by the NOS.


After the national channel profiling and reclassification of the public radio stations, the name of Hilversum 1 changed to Radio 2 on Sunday, December 1, 1985. The former Hilversum 2 is now called Radio 1. Since Tuesday, August 19, 2014, the radio station is officially called NPO Radio 2.

Vertical programming

Until 1995, each broadcaster had a whole day available every week to broadcast. This so-called vertical programming provided variety, because every broadcaster sounded different. Veronica broadcast on Wednesdays from May 1982, and many people listened to that who listened to Hilversum 3 on the other days of the week (from December 1, 1985: Radio 3), because on Wednesdays the EO and the VPRO can be heard on that station. goods. Well-known programs at that time were: Also good morning (with Bart van Leeuwen), Music while you work (with Hans Mondt), Kletskop (with Annette van Trigt), Will wil wel (with Will Luikinga), Back in time (with Bart van Leeuwen) and Nederland Muziekland (with Chiel van Praag). During the summer months, Veronica toured the country between 1982 and 1992 with The Great Summer Trick. As part of Veronica comes to you this summer, there was live broadcast from location every Wednesday. In October 1992 they wanted to give the channel its own face with the motto The warmest channel in the Netherlands. On weekday afternoons, the Hart van Twee program was now broadcast, which was provided every day by a different broadcaster with a different presenter. A regular part was a game with singer Albert West as the center of attention. The rest of the station remained programmed vertically.

Horizontal programming

From January 2, 1995, there was a horizontal programming from Monday to Friday with one jingle package (composed by Ferry Maat) and one voice (including Ron Stoeltie, see also the station voices of Radio 2) for Radio 2. mascot, dog "Decibello" which was not only heard in the jingles, but also seen in the commercials on the public television channels. During the week, programs were broadcast such as De Gouden uur (with Karel van Cooten), Tijd voor Twee (with Frits Spits), Nederland Muziekland (with Peter Schuiten; replaced from September 1, 1995 by Maat in the afternoon with Ferry Maat), Van Staa tot Zeven (with Jetske van Staa) and The Golden Grip (with Ron Stoeltie). The slogan that had been used until then was You feel at home, a slogan that has been used for NPO Radio 5 since 2006. Initially, the horizontal programming was limited to the afternoon hours, but later the evening hours were added. In the evening, the various broadcasters took turns providing the evening of 2 program. The KRO gave the program the subtitle The theater of sentiment. Later the evening program, which is only provided by the KRO, was given the title Theater of sentiment.

From 2005

Until mid-August 2008, the station used the slogan You hear something again. Since January 2011, the slogan was The music says everything, and in 2013 it became Come together. On October 5, 2015, the slogan NPO Radio 2 is AAN was introduced and as of November 1, 2018 the slogan is There is only one NPO Radio 2. The station has had a market share of more than 10% since 2007 and will be the market leader for some time in 2019. The introduction of the so-called theme weeks