Doge (meme)


November 30, 2021

Doge is an Internet meme that became popular in 2013. The meme usually consists of an image of a dog of the typical Japanese breed Shiba Inu, often accompanied by multicolored text in Comic Sans font. The text, representing a kind of internal monologue, is deliberately written with English slang and pronouns. The meme is based on a 2010 photograph and became popular towards the end of 2013, being named "Top meme" on the Know Your Meme page that same year. A Doge-based cryptocurrency, the Dogecoin, was released in December 2013 and the Shiba Inu was featured in Josh Wise's NASCAR car as part of a sponsorship deal. Doge was also cited by members of the United States Congress, a safety video from Delta Air Lines, a Google Easter egg and the music video "Word Crimes" by "Weird Al" Yankovic. Towards the early 2020s, the meme saw a resurgence in popularity due primarily to its association with Dogecoin, which reached a market capitalization of over US$90 billion in May 2021. Various online surveys and media recognized Doge as one of the best Internet memes of the 2010s.


Doge memes often use two-word sentences where the first word is almost always one of the five modifiers ("so", "such", "many", "much" and "very") and the deviation from correct English is used as a modifier with a word it cannot correctly modify. For example, "Much respect. So noble." use the Doge modifiers, but it is not "properly" Doge, because the modifiers are used formally correctly; the Doge version would be "Very noble, so much respect." In addition to these sentences, a Doge utterance usually ends with a single word, most often "wow", but "surprise" and "excite" are also used.


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