January 22, 2022

Attitude is a socially acquired, relatively permanent mental disposition, which manifests itself as a tendency to think, feel and act in a certain way. Allport gave a definition that has been accepted by many authors and is still used in many textbooks today. He (Allport) defines attitude as "a mental and neural state of readiness, formed through experience, and which has a directive and dynamic impact on the individual's response to all objects and situations with which he is related." Each attitude contains 3 components: affective, cognitive and conative. The presence of feelings towards the item explains the affective component, and can occur as a series of emotions such as compassion, admiration, and many other complex emotions. Thoughts and beliefs about the building object refer to the cognitive component of the attitude, where in addition to knowledge, value judgments are also important because based on the knowledge about the building object, an individual evaluates and evaluates the value of the building object. The conative component is reflected in the tendency towards certain behavior, intentions, obligations and actions in relation to the item object. The conative component is about the verbal or non-verbal behavioral aspirations of the individual and consists of visible answers that arise as a result of attitudes. Attitude influences perception, opinion and social behavior. Attitudes can be social and personal. They differ in their strength, degree of confidence, duration, etc. Measures with different scales of attitudes are also examined.

Jung on attitudes

According to Jung, attitude represents the readiness of the psyche, which can be conscious or unconscious, and represents orientation. At the same time, human attention, perception, feeling and thinking are directed in a certain direction, but it also eliminates from the field of thought everything that is not in accordance with it. That direction is a goal or the so-called performances, such as an idea, principle, or affect. Every conscious attitude has a goal and intention, and it is influenced by hereditary dispositions, ego, experience, upbringing, social environment, etc. According to Jung, there are two basic attitudes toward reality; an extrovert who is positive about the outside world and an introvert who is turned to his own, subjective world and underestimates objective reality as well as social norms. However, in both cases it is necessary m

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