Cindy Gallop


December 6, 2021

Lucinda "Cindy" Lee Gallop, born 1 February 1960 in Amersham, Buckinghamshire, is a British advertising consultant and entrepreneur. She is the founder and former chairman of the US branch of the advertising company Bartle Bogle Hegarty. She has also founded the companies If We Ran The World and Make Love Not Porn, the latter after recurring experiences from dating younger men. According to the TED blog, Gallop's TEDTalk "Make Love Not Porn" was one of the most noticed during the 2009 TED conference. She now lives in New York.



Cindy Gallop was born in Amersham, Buckinghamshire, and grew up in Brunei. She has half English and half Chinese descent. Gallop's father is an Englishman and her mother a Malaysian Chinese, from Alor Star in Kedah. Her parents live in Pinang, Malaysia, where she travels regularly. Gallop studied at Somerville College at Oxford University, where she earned a master's degree in English and English literature. This was followed by another master's degree at Warwick University in the subject of theater from the European Renaissance.

Early career

Gallop worked for years with various roles in the English theater world, before she switched and jumped over to the advertising industry. She started working in 1989 in the British advertising company Bartle Bogle Hegarty's London office, where she was given responsibility for accounts such as Coca-Cola, Ray-Ban and Polaroid. In 1996, she participated in the construction of BBH's Australian branch. Two years later, she founded BBH's US branch, where she also served as chairman of the board. In 2003, Gallop won the Advertising Woman of the Year award, presented by the Advertising Women of New York group. In 2006, she founded her own consulting company, Cindy Gallop LLC, active in brands and business innovation. She gained notoriety for her slogan "I like to blow shit up. I am the Michael Bay of business".

Make Love Not Porn Project

Cindy Gallop has perhaps mainly received attention for her concept Make Love Not Porn. It was born out of an advertising assignment in 2002 to market a dating site, where the project members had to test the functionality. Everyone except Gallop was married or already active in the traditional dating market, so they tested based on false identities. The single Gallop, on the other hand, decided to take the opportunity and test for real. As a 42-year-old woman and with no desire for children or stable relationships, she was surprised by the abundant response - mostly from younger men. She has since continued with this dating behavior, with successful results. What Gallop noticed, however, based on her dating, was that many of the younger men had sexual behaviors that she did not recognize from the peers or older men she hung out with. She learned that pornography, in the absence of other easily accessible information on how sex works, has de facto become the sexual enlightenment of a new generation. The realization of this finally sank in with her around 2007. After that, she decided to, as an advertiser and entrepreneur, do something about it. Two years later, she launched her Make Love Not Porn project, with the goal of creating a video community for people to upload videos to real everyday sex. The launch coincided with her four-minute mini-lecture "Make Love Not Porn" at the 2009 TED conference, which was described as one of the year's most acclaimed events. Gallop is a porn advocate but wants to inform people about the difference between sex in porn and sex in real life. Regarding the offer that led her to launch her sex education project, she believes that any industry run by men will produce material from a male point of view. She later published a TED book - Make Love Not Porn: Technology's Hardcore Impact on Human Behavior. was launched, after some remodeling, in August 2012, as a video

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